Seeing and experiencing the content is a higher priority to us then any specific piece of gear. We know that if we run the content we will eventually loot the item. We do not mourn losing a roll to another member of the raid; We congratulate them on their fortune and take pride in our teamwork. The gear will come as we raid, so we remain focused on downing bosses.
We recruit people, not Avatars.
Our guildmembers are our team; not raid slots. We do not judge the worth of a player by their meter scores. What we require of our guild members is a positive attitude, a willingness to learn and accept helpful advice without taking offence. We would sooner recruit someone who is not completely epic geared who has a good attitude and willingness to learn, succeed and prosper, than someone who is only here because we can get them gear. In the end, good players produce good meter scores.